Updated: Nov 25, 2021
The pandemic had affected many industries and many had to change the way they do business. The arts industry, for instance, during the first few months into the pandemic, many art-related activities such as exhibitions, shows, and physical interactions between art enthusiasts, artists, curators, and collectors worldwide had to be shut.
Still, artists strive to maintain their creative spirit by producing works amidst the situation. This resulted in many artworks being related to the pandemic. For example, Kukuh Nuswantara, a Modern and Contemporary-based artist, made a creation with the title of Pahlawan Covid-19 (2021) – translated as COVID-19 Heroes.
It shows the endless struggle of the medical team in fighting for the pandemic. On the other hand, Aam Artbrow had a different approach in describing the situation. He made artwork by visualizing what was happening in Indonesia during the pandemic, which was collecting some exotic plants.
Artists and galleries need some innovation to be able to survive. Many people have taken to the internet for shopping, learning, entertainment, and work as a result of the lockdowns. Simultaneously, many companies are accelerating internal digitization for workers, consumers, and suppliers. Keeping in touch with galleries and potential buyers online is one of the ways an art gallery could do to be able to survive.
However, how about the demand to buying art during a time of crisis like this?